THEORY OF REASONED ACTION AND ANTISMOKING SOCIAL MARKETING
There is a range of behavior change models used in social marketing. The past studies suggest that theories can serve as valuable frameworks for the design and evaluation of health interventions. This article aims to provide a revision of theoretical models used in social marketing an...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Al-Farabi Kazakh National University
2020-06-01
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| Series: | Хабаршысы. Экономика сериясы |
| Subjects: | |
| Online Access: | https://be.kaznu.kz/index.php/math/article/view/2214/2098 |