Global Mindset: An Entrepreneur's Perspective on the Born-Global Approach

The born-global approach calls for a startup to address the needs of a global market from inception. This approach provides an attractive alternative to the conventional staged approach to internationalization whereby a startup first operates in its home market and then enters one or more foreign ma...

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Bibliographic Details
Main Author: Robert Poole
Format: Article
Published: Carleton University 2012-10-01
Series:Technology Innovation Management Review
Online Access: