Global Mindset: An Entrepreneur's Perspective on the Born-Global Approach
The born-global approach calls for a startup to address the needs of a global market from inception. This approach provides an attractive alternative to the conventional staged approach to internationalization whereby a startup first operates in its home market and then enters one or more foreign ma...
|Series:||Technology Innovation Management Review|
|Online Access:||http://timreview.ca/sites/default/files/article_PDF/Poole_TIMReview_October2012.pdf |