THE EFFECT OF TRUST AND BRAND IMAGE ON PURCHASE DECISION (TOYOTA CAR SURVEY IN JAKARTA REGION)
The purpose of this research is to know: 1) influence of confidence to Toyota Agya car purchase decision in Jakarta area, and 2) influence of brand image to Toyota Agya car purchase decision in Jakarta area. The object of this research is 200 respondents of Toyota Agya car users in Jakarta area. Met...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Negeri Jakarta
2017-09-01
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| Series: | Jurnal Riset Manajemen Sains Indonesia |
| Subjects: | |
| Online Access: | http://journal.unj.ac.id/unj/index.php/jrmsi/article/view/3864/2888 |