The Influence of Consumers’ Perceived Risks towards Eco-Design Packaging upon the Purchasing Decision Process: An Exploratory Study

Drawing on the means–end chain method, this exploratory study attempts to provide a better understanding of consumers’ perceived risks towards eco-design packaging and its effects on consumers’ purchasing decisions. This study makes divers contributions in terms of theory, methodology, and policy ma...

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Bibliographic Details
Main Authors: Tian Zeng, Fabien Durif
Format: Article
Published: MDPI AG 2019-11-01
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