A protocol for the economic evaluation of the smoking Cessation in Pregnancy Incentives Trial III (CPIT III)

Introduction Smoking results in an average 10-year loss of life, but smokers who permanently quit before age 40 can expect a near normal lifespan. Pregnancy poses a good opportunity to help women to stop; around 80% of women in the UK have a baby, most of whom are less than 40 years of age. Smoking...

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Bibliographic Details
Main Authors: Linda Bauld, David Michael Tappin, Nicola McMeekin
Format: Article
Language:English
Published: BMJ Publishing Group 2020-10-01
Series:BMJ Open
Online Access:https://bmjopen.bmj.com/content/10/10/e038827.full