The impact of perceived risk on consumers’ online shopping intention: An integration of TAM and TPB
The aim of this paper is to discuss and to examine the impact of the factors on Vietnamese consumers’ online shopping intention based on Technology Acceptance Model (TAM) and Theory of Planned Behavior (TPB). The questionnaire was sent directly to the respondents and through the Internet. After 5 mo...
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| Format: | Article |
| Language: | English |
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Growing Science
2020-02-01
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| Series: | Management Science Letters |
| Online Access: | http://www.growingscience.com/msl/Vol10/msl_2020_28.pdf |
| Summary: | The aim of this paper is to discuss and to examine the impact of the factors on Vietnamese consumers’ online shopping intention based on Technology Acceptance Model (TAM) and Theory of Planned Behavior (TPB). The questionnaire was sent directly to the respondents and through the Internet. After 5 months collecting, there were 423 valid replies being analyzed. The data were analyzed in accordance with the process from Cronbach's Alpha to EFA and multiple regression technique. The results showed that perceived usefulness, perceived ease of use, attitude and subjective norm had positive effects on consumers’ online shopping intention. While the factor of perceived risk had a negative effect on consumers’ online shopping intention. |
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| ISSN: | 1923-9335 1923-9343 |