Keynesian Substantiation of the Marketing Policies in Local Development

Keynesian Substantiation of the Marketing Policies in Local Development

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The local development means the existence of several goods and services and their performance, expressed through adequate marketing policies, thus determining the overall development performance.The paper approaches the economic fundamental issues of local development and in this context it determin...

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Main Authors: Lucica MATEI, Stoica ANGHELESCU
Format: Article
Language:English
Published: General Association of Economists from Romania 2010-06-01
Series:Theoretical and Applied Economics
Subjects:
local development
public marketing
Keynesian approach.
Online Access:http://www.ectap.ro/articole/475.pdf
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spelling doaj-b5a0eedcbd3643819582a795822986bd2020-11-24T22:52:53ZengGeneral Association of Economists from RomaniaTheoretical and Applied Economics1841-86782010-06-0106(547)06(547)5974Keynesian Substantiation of the Marketing Policies in Local DevelopmentLucica MATEIStoica ANGHELESCUThe local development means the existence of several goods and services and their performance, expressed through adequate marketing policies, thus determining the overall development performance.The paper approaches the economic fundamental issues of local development and in this context it determines the basic components of public service marketing, relevant for local development: price, multiplier of revenues/expenditures, respectively the export multiplier.Those elements will express the ratios between resources and outcomes and their balance is based on a Keynesian model in an open economy.http://www.ectap.ro/articole/475.pdflocal developmentpublic marketingKeynesian approach.
collection DOAJ
language English
format Article
sources DOAJ
author Lucica MATEI
Stoica ANGHELESCU
spellingShingle Lucica MATEI
Stoica ANGHELESCU
Keynesian Substantiation of the Marketing Policies in Local Development
Theoretical and Applied Economics
local development
public marketing
Keynesian approach.
author_facet Lucica MATEI
Stoica ANGHELESCU
author_sort Lucica MATEI
title Keynesian Substantiation of the Marketing Policies in Local Development
title_short Keynesian Substantiation of the Marketing Policies in Local Development
title_full Keynesian Substantiation of the Marketing Policies in Local Development
title_fullStr Keynesian Substantiation of the Marketing Policies in Local Development
title_full_unstemmed Keynesian Substantiation of the Marketing Policies in Local Development
title_sort keynesian substantiation of the marketing policies in local development
publisher General Association of Economists from Romania
series Theoretical and Applied Economics
issn 1841-8678
publishDate 2010-06-01
description The local development means the existence of several goods and services and their performance, expressed through adequate marketing policies, thus determining the overall development performance.The paper approaches the economic fundamental issues of local development and in this context it determines the basic components of public service marketing, relevant for local development: price, multiplier of revenues/expenditures, respectively the export multiplier.Those elements will express the ratios between resources and outcomes and their balance is based on a Keynesian model in an open economy.
topic local development
public marketing
Keynesian approach.
url http://www.ectap.ro/articole/475.pdf
work_keys_str_mv AT lucicamatei keynesiansubstantiationofthemarketingpoliciesinlocaldevelopment
AT stoicaanghelescu keynesiansubstantiationofthemarketingpoliciesinlocaldevelopment
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