Storytelling approaches in magazine radio programs in Argentina: description and analysis of radio genres
The study focuses on storytelling techniques applied in prime-time radio magazines in Argentina. The article analyzes the four leading audience programs at the beginning of this decade. Argentina has a concentrated market, radio penetration reaches 70% and prime time is between 10:00 and 12:00 AM. B...
| Main Authors: | , |
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| Format: | Article |
| Language: | Spanish |
| Published: |
Universidad de Piura
2018-09-01
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| Series: | Revista de Comunicación |
| Subjects: | |
| Online Access: | http://revistadecomunicacion.com/en/articulos/2018_2/7_Art.html |