Factors affecting customer behavior in telecommunication industry
Marketing and strategy research has given a lot of importance to the study of product and service quality improvement. This has been widely studied in the literature as an appropriate competitive strategy to ensure customer satisfaction in the marketplace and gain a sustainable competitive advantage...
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| Format: | Article |
| Language: | English |
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Ümit Hacıoğlu
2020-03-01
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| Series: | International Journal of Research In Business and Social Science |
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| Online Access: | https://www.ssbfnet.com/ojs/index.php/ijrbs/article/view/616 |