The Public Relations Events in Promoting Brand Identity of the City
The events are essential in the power generation of brands and in managing experience for target audience. In a global society in which "differentiate yourself" and "be unique" means everything, brands are in their moment of glory. The purpose of this paper is to show how public...
Main Author: | Nicoleta DOSPINESCU |
---|---|
Format: | Article |
Language: | English |
Published: |
Dunarea de Jos University of Galati
2014-08-01
|
Series: | Annals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics |
Online Access: | http://www.eia.feaa.ugal.ro/images/eia/2014_1/Dospinescu.pdf |
Similar Items
-
FACEBOOK ADVERTISING: RELATIONSHIP BETWEEN TYPES OF MESSAGE, BRAND ATTITUDE AND PERCEIVED BUYING RISK
by: BOGDAN ANASTASIEI, et al.
Published: (2017-12-01) -
Influence of City Branding, Brand Identity, and Brand Image On Visiting Decision to Pekalongan City
by: Ujianto Purwanto, et al.
Published: (2017-03-01) -
Brand Identity : Improving event tourism in Helsinki
by: Reinikka, Linda
Published: (2011) -
Workaholism in IT: An Analysis of the Influence Factors
by: Octavian Dospinescu, et al.
Published: (2020-11-01) -
A study on the Relationship of City Brand and City Identity in Kaohsiung
by: Szu-chieh Su, et al.
Published: (2011)