Creating Felicitous Gaming Experiences: Semiotics and Pragmatics as Tools for Video Game Localisation

With almost two billion video game fans worldwide (Statista 2014) from the casual to the professional player, the localisation of video games has become a clear business decision for publishers because it determines not only the entrance but also the permanence of their brand in each country. In thi...

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Bibliographic Details
Main Author: Miguel Á. Bernal-Merino
Format: Article
Language:English
Published: Université de liège 2016-12-01
Series:Signata
Subjects:
Online Access:http://journals.openedition.org/signata/1227