The effectiveness and cost-effectiveness of tobacco control TV mass media campaigns broadcast in Scotland (2003 - 2012)
Background Tobacco control (TC) mass media campaigns (MMCs) are an important component of tobacco control strategies and are effective in reducing smoking prevalence. However, with increasing pressure on public health budgets, there has been a shift in some countries from MMCs to much cheaper commun...
| Main Authors: | , , , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
European Publishing
2018-03-01
|
| Series: | Tobacco Induced Diseases |
| Subjects: | |
| Online Access: | http://www.journalssystem.com/tid/The-effectiveness-and-cost-effectiveness-of-tobacco-control-TV-mass-media-campaigns,84455,0,2.html |