Relational Benefit on Satisfaction and Durability in Strategic Corporate Social Responsibility

These days, companies are moving from Corporate Social Responsibility (CSR) activities for short-term profit generation to the ones for achieving economic and social long-term goals. This phenomenon results from the idea that CSR is not a mere cost but can be used as a source of opportunity, innovat...

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Bibliographic Details
Main Authors: Minseok Kim, Boyoung Kim, Sungho Oh
Format: Article
Language:English
Published: MDPI AG 2018-04-01
Series:Sustainability
Subjects:
Online Access:http://www.mdpi.com/2071-1050/10/4/1104