Aspects Regarding the Online Consumer Profile and the Impact on the Purchasing Behaviour
In the online environment the consumer gets information on his own, looks for the desired product and compares features faster. The connection with brands is easier to create, and any opinion matters, so it is very important to manage all reactions, especially negative ones. Online, the aspects rega...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Dunarea de Jos University of Galati
2020-08-01
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| Series: | Annals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics |
| Subjects: | |
| Online Access: | http://www.eia.feaa.ugal.ro/images/eia/2020_2/Pricopoaia_Cadinoiu_Matei.pdf |