Evolutionary Game Analysis of Online and Offline Drug Retailer Competition Based on Network Externalities

Network externality is an important feature of the era of network economy. The competition between online and offline retail pharmacies caused by network externality is getting fiercer and fiercer. In this context, we studied the long-term market competition evolution of two-channel retail pharmacie...

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Bibliographic Details
Main Authors: Chenshuo Li, Zhe Huang
Format: Article
Published: IEEE 2019-01-01
Series:IEEE Access
Online Access:https://ieeexplore.ieee.org/document/8765310/