A Mixed Model for Health Services Marketing in Iranian Public Hospitals
Introduction: The mixed marketing is an important issue in providing the healthcare that the healthcare provider organizations need it to survive in the contemporary era and have more market shares, revenue and to increase customer service efficiency and effectiveness. The present study aimed to pro...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | fas |
| Published: |
Vesnu Publications
2013-02-01
|
| Series: | مدیریت اطلاعات سلامت |
| Online Access: | http://him.mui.ac.ir/index.php/him/article/view/1198 |