THE INFLUENCE OF SERVICE QUALITY AND CUSTOMER TRUST TOWARD CUSTOMER LOYALTY: THE ROLE OF CUSTOMER SATISFACTION

This study aims at investigating and testing the mediated effect of Customer Satisfaction on the influence of the Service Quality and Customer Trust toward Customer Loyalty. This research was conducted in the five biggest national foreign exchange private banks that are listed in the Indonesia Stock...

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Bibliographic Details
Main Authors: Tigor Sitorus, Milawati Yustisia
Format: Article
Language:English
Published: Center for Quality, Faculty of Engineering, University of Kragujevac, Serbia 2018-09-01
Series:International Journal for Quality Research
Subjects:
Online Access:http://www.ijqr.net/journal/v12-n3/6.pdf

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