The influence of e-service quality, trust, brand image on Shopee customer satisfaction and loyalty

Purpose: This research's main objective is to determine the relationship among e-service quality, trust, and brand image to customer loyalty. Customer satisfaction was a mediator which focused on Shopee customers in Yogyakarta. Design/methodology/approach: The research respondents consisted of...

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Bibliographic Details
Main Authors: Dola Fitritha Raras Handayani, Retno Widowati PA, Nuryakin Nuryakin
Format: Article
Published: Universitas Islam Indonesia 2021-06-01
Series:Jurnal Siasat Bisnis
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