Marketing research in the function of business efficiency

The aim of this work paper is to suggest efficient model of business efficiency in agro industrial products commerce, by integration of marketing mix instruments-product and price. Marketing research provides solid bases for foundation of good and efficient management moment, as an assumption of goo...

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Bibliographic Details
Main Authors: Prdić Nedeljko, Kuzman Boris, Damjanović Jelena
Format: Article
Language:English
Published: Naučno društvo agrarnih ekonomista Balkana, Beograd; Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, Bukurešt 2019-01-01
Series:Ekonomika Poljoprivrede (1979)
Subjects:
Online Access:https://scindeks-clanci.ceon.rs/data/pdf/0352-3462/2019/0352-34621904039P.pdf