RESEARCH ON THE TOP ROMANIAN TRADEMARKS IN THE MILK AND DAIRY PRODUCTS' MARKET
The paper analyzed the position of the top Romanian trademarks in milk and dairy products market. Using the Ministry of Finance Database regarding the turnover of all the 472 dairies, in the period 2011-2013, it was established the hierarchy of the brands based on the Average Turnover, Point Ranking...
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| Format: | Article |
| Language: | English |
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University of Agricultural Sciences and Veterinary Medicine, Bucharest
2015-04-01
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| Series: | Scientific Papers Series : Management, Economic Engineering in Agriculture and Rural Development |
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| Online Access: | http://managementjournal.usamv.ro/pdf/vol.XV_1/Art56.pdf |