Ethical Issues in Insurance Marketing.The Case of Western India

This is a paper based on empirical investigation conducted in Western India between 2002 and 2012 especially at a time when the Indian economy is in a stage of transition from state capitalism to free market capitalism, albeit both of a retarded variety. It takes the 7 Ps of services marketing and c...

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Bibliographic Details
Main Authors: Sorab Georgy Sadri, Sharukh N Tara
Format: Article
Published: Danubius University 2012-10-01
Series:Acta Universitatis Danubius: Oeconomica
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