Ethical Issues in Insurance Marketing.The Case of Western India
This is a paper based on empirical investigation conducted in Western India between 2002 and 2012 especially at a time when the Indian economy is in a stage of transition from state capitalism to free market capitalism, albeit both of a retarded variety. It takes the 7 Ps of services marketing and c...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Danubius University
2012-10-01
|
| Series: | Acta Universitatis Danubius: Oeconomica |
| Subjects: | |
| Online Access: | http://journals.univ-danubius.ro/index.php/oeconomica/article/view/1391/1326 |