The Methodical Instrumentarium for Calculating Prospective Volumes of Sales of Tourism Products
On the basis of the provisions of the product lifecycle conception and the theory of consumer behavior, a methodical instrumentarium for calculating the volume of implementation of the innovative product, as well as the speed of its penetration of the market, is developed. The dependence of sales vo...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Research Centre of Industrial Problems of Development of NAS of Ukraine
2020-09-01
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| Series: | Bìznes Inform |
| Subjects: | |
| Online Access: | https://www.business-inform.net/export_pdf/business-inform-2020-9_0-pages-305_311.pdf |