Service process management: A case study of airline companies
Services are different from products. As a part of the marketing mix of services, service processes stand out. Service processes can be defined as a set of tasks and activities through which a service is created and delivered. What is characteristic of service processes is what makes them a visible...
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| Format: | Article |
| Language: | srp |
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State University of Novi Pazar, Novi Pazar
2020-01-01
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| Series: | Naučne publikacije Državnog univerziteta u Novom Pazaru |
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| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/2619-998X/2020/2619-998X2002140V.pdf |