Usulan Strategi Pemasaran Menggunakan Blue Ocean Strategy (BOS) pada Usaha Kecil Menengah Pempek Ogan Palembang

Usulan Strategi Pemasaran Menggunakan Blue Ocean Strategy (BOS) pada Usaha Kecil Menengah Pempek Ogan Palembang

UKM Pempek Ogan is a small industry engaged in the food sector. This UKM was founded in 2007. The main problem of UKM Pempek Ogan Palembang is the slow and monotonic development and business innovation i.e. the promotion strategy implemented is not well designed to increase sales and compete with s...

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Bibliographic Details
Main Authors: Muhammad Nur, Fitriani Surayya Lubis, Chilsy Vebiola Sandy, Ekie Gilang Permata, Silvia Silvia
Format: Article
Language:English
Published: Institut Teknologi Kalimantan 2021-03-01
Series:Specta
Subjects:
Blue Ocean Strategy (BOS), fishbone, marketing strategy, tree diagram
Online Access:https://journal.itk.ac.id/index.php/sjt/article/view/265

Internet

https://journal.itk.ac.id/index.php/sjt/article/view/265

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