Important motivators for buying green products
<p><strong>Purpose</strong>: To addresses the main motivators that influence customers to buy green products as well as well as profiling the decisions that shape their behavior.</p> <p><strong>Design/methodology/approach: </strong>The authors have conducted...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | Catalan |
| Published: |
OmniaScience
2014-12-01
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| Series: | Intangible Capital |
| Subjects: | |
| Online Access: | http://www.intangiblecapital.org/index.php/ic/article/view/470 |