Manipulative Potential of Colour Names in Creolized Texts of Decorative Cosmetics Advertising (by Material of French and Russian Languages)
The article is devoted to the pragmatic component of a choice of colour names in the advertising Internet discourse. Attention is paid to the concept of creolized text in advertising. The importance of colour in this type of texts is substantiated. The object of the research is colour naming for dec...
| Main Authors: | , |
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| Format: | Article |
| Language: | Russian |
| Published: |
Tsentr nauchnykh i obrazovatelnykh proektov
2019-02-01
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| Series: | Научный диалог |
| Subjects: | |
| Online Access: | https://www.nauka-dialog.ru/jour/article/view/1071 |