Retailers’ competitiveness on global markets

The aim of the chapter is to show that now retail trade is a global sector but because of its specificity new strategies are necessary if global retailers want to sustain their advantage. The  concept of globalization is discussed and then referenced to the retail sector.  The process of retail inte...

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Bibliographic Details
Main Authors: Grażyna Śmigielska, Renata Oczkowska
Format: Article
Language:English
Published: Cracow University of Economics 2017-02-01
Series:Przedsiębiorczość Międzynarodowa
Subjects:
Online Access:http:////pm.uek.krakow.pl/article/view/1242