Coordination Contracts for Hotels and Online Travel Agents

Herein, we address a common problem of hotels in the current world of online selling, namely the management of relationships with third party resellers (also known as online travel agents (OTAs)). We highlight the role of OTAs in the current travel landscape, and we discuss the popular contracting f...

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Bibliographic Details
Main Authors: Qiang Guo, Chris K. Anderson, Junfeng Dong, Pengfei Zhao, Qingkai Ji
Format: Article
Language:English
Published: MDPI AG 2020-04-01
Series:Sustainability
Subjects:
OTA
Online Access:https://www.mdpi.com/2071-1050/12/8/3355