Ouverture de ‘Market-Driven Management’

Over-supplied global markets (i.e. with open competition and with production exceeding the absorption capacity of the demand) show clearly the primacy of product intangible assets (i.e. pre/post sales services, logistics, merchandising, design, packaging, etc.) which in turn help to enhance the corp...

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Bibliographic Details
Main Authors: Jean-Jacques Lambin, Silvio M. Brondoni
Format: Article
Language:English
Published: Niccolò Cusano University-Rome 2001-12-01
Series:Symphonya
Subjects:
Online Access:https://symphonya.unicusano.it/article/view/9122