Better Brand Management Through Design Thinking

The world is evolving fast, and in a global society that is developing at an astounding pace, borders of any kind are eliminated one at0 a time. Moreover, the competition between companies is becoming fiercer and fiercer, so the differentiation of products and services has gradually turned into a re...

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Bibliographic Details
Main Authors: Rodica Pamfilie, Adina-Gabriela Croitoru
Format: Article
Language:English
Published: Academy of Economic Studies of Bucharest 2018-11-01
Series:Amfiteatru Economic
Subjects:
Online Access:http://www.amfiteatrueconomic.ro/temp/Article_2780.pdf