Craft brewing – is it really about the sensory revolution?

The sudden craft breweries expansion currently occurring in Europe, and by that also in Croatia, has been a true conundrum. The question is why craft breweries currently undergo such intense propagation. The answers to this is not simple and has to be monitored from a few different angles: what are...

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Main Authors: Kristina Mastanjević, Vinko Krstanović, Jasmina Lukinac, Marko Jukić, Mirela Lučan, Krešimir Mastanjević
Format: Article
Language:ces
Published: Research Institute of Brewing and Malting, Plc. 2019-02-01
Series:Kvasný průmysl
Subjects:
Online Access:http://www.kvasnyprumysl.eu/index.php/kp/article/view/50
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spelling doaj-ceaa154edc354afa804599145e5a16792020-11-24T21:39:26ZcesResearch Institute of Brewing and Malting, Plc.Kvasný průmysl2570-86192019-02-01651131610.18832/kp2019.65.1350Craft brewing – is it really about the sensory revolution?Kristina Mastanjević0Vinko Krstanović1Jasmina Lukinac2Marko Jukić3Mirela Lučan4Krešimir Mastanjević5University of Osijek, Faculty of Food Technology, Osijek, F. Kuhača 20, 31000 Osijek, CroatiaUniversity of Osijek, Faculty of Food Technology, Osijek, F. Kuhača 20, 31000 Osijek, CroatiaUniversity of Osijek, Faculty of Food Technology, Osijek, F. Kuhača 20, 31000 Osijek, CroatiaUniversity of Osijek, Faculty of Food Technology, Osijek, F. Kuhača 20, 31000 Osijek, CroatiaUniversity of Osijek, Faculty of Food Technology, Osijek, F. Kuhača 20, 31000 Osijek, CroatiaUniversity of Osijek, Faculty of Food Technology, Osijek, F. Kuhača 20, 31000 Osijek, CroatiaThe sudden craft breweries expansion currently occurring in Europe, and by that also in Croatia, has been a true conundrum. The question is why craft breweries currently undergo such intense propagation. The answers to this is not simple and has to be monitored from a few different angles: what are today’s consumer’s preferences? Why this sudden need to drink posh beer? Health wise – is it healthier to drink craft beer than industrial? The fact is that craft breweries offer beer with a story. The popularity of health benefits of moderate beer consumption, different reports in popular papers and magazines on polyphenolic and other anti-oxidative compounds that aid catching free radicals and reduce the damage they cause, contribute to the shift from industrial plane lager beer craft beer. In the eye of the scientific storm-genetic manipulation with yeast strains, and barley cultivars, water treatments, automatization, people choose simple procedures and raw materials that give them a feeling of uniqueness. This paper contributes to the knowledge of why craft breweries are taking on more and more popularity and why are consumers attracted to such products.http://www.kvasnyprumysl.eu/index.php/kp/article/view/50craft beerindustrial beersensory revolution
collection DOAJ
language ces
format Article
sources DOAJ
author Kristina Mastanjević
Vinko Krstanović
Jasmina Lukinac
Marko Jukić
Mirela Lučan
Krešimir Mastanjević
spellingShingle Kristina Mastanjević
Vinko Krstanović
Jasmina Lukinac
Marko Jukić
Mirela Lučan
Krešimir Mastanjević
Craft brewing – is it really about the sensory revolution?
Kvasný průmysl
craft beer
industrial beer
sensory revolution
author_facet Kristina Mastanjević
Vinko Krstanović
Jasmina Lukinac
Marko Jukić
Mirela Lučan
Krešimir Mastanjević
author_sort Kristina Mastanjević
title Craft brewing – is it really about the sensory revolution?
title_short Craft brewing – is it really about the sensory revolution?
title_full Craft brewing – is it really about the sensory revolution?
title_fullStr Craft brewing – is it really about the sensory revolution?
title_full_unstemmed Craft brewing – is it really about the sensory revolution?
title_sort craft brewing – is it really about the sensory revolution?
publisher Research Institute of Brewing and Malting, Plc.
series Kvasný průmysl
issn 2570-8619
publishDate 2019-02-01
description The sudden craft breweries expansion currently occurring in Europe, and by that also in Croatia, has been a true conundrum. The question is why craft breweries currently undergo such intense propagation. The answers to this is not simple and has to be monitored from a few different angles: what are today’s consumer’s preferences? Why this sudden need to drink posh beer? Health wise – is it healthier to drink craft beer than industrial? The fact is that craft breweries offer beer with a story. The popularity of health benefits of moderate beer consumption, different reports in popular papers and magazines on polyphenolic and other anti-oxidative compounds that aid catching free radicals and reduce the damage they cause, contribute to the shift from industrial plane lager beer craft beer. In the eye of the scientific storm-genetic manipulation with yeast strains, and barley cultivars, water treatments, automatization, people choose simple procedures and raw materials that give them a feeling of uniqueness. This paper contributes to the knowledge of why craft breweries are taking on more and more popularity and why are consumers attracted to such products.
topic craft beer
industrial beer
sensory revolution
url http://www.kvasnyprumysl.eu/index.php/kp/article/view/50
work_keys_str_mv AT kristinamastanjevic craftbrewingisitreallyaboutthesensoryrevolution
AT vinkokrstanovic craftbrewingisitreallyaboutthesensoryrevolution
AT jasminalukinac craftbrewingisitreallyaboutthesensoryrevolution
AT markojukic craftbrewingisitreallyaboutthesensoryrevolution
AT mirelalucan craftbrewingisitreallyaboutthesensoryrevolution
AT kresimirmastanjevic craftbrewingisitreallyaboutthesensoryrevolution
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