Pricing and Coordination in a Dual-Channel Supply Chain With Product Variety Under the Countervailing Power of the Retailer

To investigate pricing strategy and coordination mechanisms of the dual-channel supply chain with a retailer that has countervailing power to the manufacturer, we consider the effect of product variety in developing decentralized and centralized dual-channel supply chain game models. By solving thes...

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Bibliographic Details
Main Authors: Wenbin Wang, Mengxue Chen, Wanying Lin, Wenliang Bian
Format: Article
Published: IEEE 2021-01-01
Series:IEEE Access
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