Mating Goals Moderate Power’s Effect on Conspicuous Consumption Among Women

This study aimed to use evolutionary psychology to explain conspicuous consumption’s relationship with mating goals among women. We used experiments to show that power moderates conspicuous consumption’s relationship with mating goals among women through an underlying relationship with women’s socia...

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Bibliographic Details
Main Authors: Taiyang Zhao, Xiaotong Jin, Wei Xu, Xiaomeng Zuo, Hongjing Cui
Format: Article
Language:English
Published: SAGE Publishing 2017-08-01
Series:Evolutionary Psychology
Online Access:https://doi.org/10.1177/1474704917723912