The use of the “Rational” system of global marketing communications in management of international enterprises

The modern system of global marketing communications is not ideal, that is why management of international enterprises needs to use creativity in their attempts to predict the results of the marketing activities. They often fail in forecasting, because specialists do not have necessary practical mod...

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Bibliographic Details
Main Authors: Tatiana Obolenska, Inna Shatarska, Yegor Shevtsov
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2019-07-01
Series:Problems and Perspectives in Management
Subjects:
Online Access:https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/12269/PPM_2019_03_Obolenska.pdf