SERVICE QUALITY AND CUSTOMER SATISFATCTION IN CEC BANK
Adopting the concept of marketing, as a basis for all the strategic and tactical decisions that are adopted in the management process and in the existence of the banking institution, would involve taking into account four elements: 1). Satisfaction of customer wishes. This is a vital aspect of the m...
| Main Authors: | , |
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| Format: | Article |
| Language: | deu |
| Published: |
University of Oradea
2019-12-01
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| Series: | Annals of the University of Oradea: Economic Science |
| Subjects: | |
| Online Access: | http://anale.steconomiceuoradea.ro/volume/2019/n2/010.pdf |