Model of Assessment of Marketing Risks in Investment Projects
The goal of the article is the study of theoretical and methodical grounds of assessing marketing risks when realising investment projects for increase of efficiency of making managerial decisions and minimisation of the level of marketing risks. In the result of the study the article offers to allo...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Research Centre of Industrial Problems of Development of NAS of Ukraine
2013-12-01
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| Series: | Bìznes Inform |
| Subjects: | |
| Online Access: | http://www.business-inform.net/pdf/2013/12_0/105_110.pdf |