Fundamental Power of Social Media Interactions for Building a Brand and Customer Relations

The spread of social networks and the high level of penetration of digital content and mobile devices have created a society in which consumers expect constant communication from companies. In addition, communication on social media is often accompanied by the hope of being able to interact on an eq...

Full description

Bibliographic Details
Main Authors: Ionica Oncioiu, Sorinel Căpușneanu, Dan Ioan Topor, Attila Szora Tamaș, Alina-Georgiana Solomon, Tatiana Dănescu
Format: Article
Language:English
Published: MDPI AG 2021-05-01
Series:Journal of Theoretical and Applied Electronic Commerce Research
Subjects:
Online Access:https://www.mdpi.com/0718-1876/16/5/96