A study of the factors influencing customers’ impulse buying behavior in restaurants

A study of the factors influencing customers’ impulse buying behavior in restaurants

Nowadays, while facing the intense competition in restaurant business, in order to increase sales revenue and customers’ average check, understanding how to encourage customers’ impulse buying behavior is very important. The main objectives of this study were to analyze the influence of dining e...

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Bibliographic Details
Main Authors: Ching-Shu Su, Pei-Hsun Lu
Format: Article
Language:English
Published: Akdeniz University Tourism Faculty 2018-07-01
Series:Advances in Hospitality and Tourism Research
Subjects:
impulse buying
impulse purchase
impulse ordering
dining environment
restaurant
Online Access:http://www.ahtrjournal.org/admin/dosyalar/15/3-manuscript.pdf

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