Exploring the relationship of marketing & technological innovation on store equity, word of mouth and satisfaction

While innovation affects company efficiency, research into service innovation is scarce and lacks consensus. In retailing, in latest years, innovation has aroused significant interest in corporate and academic world. This research analyses retail experience innovation from the perspective of marketi...

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Bibliographic Details
Main Authors: Amgad S. D. Khaled, Salma Ahmed, Mohd. Azmi Khan, Eissa A. Al Homaidi, Ahmad Moh’d Mansour
Format: Article
Language:English
Published: Taylor & Francis Group 2021-01-01
Series:Cogent Business & Management
Subjects:
Online Access:http://dx.doi.org/10.1080/23311975.2020.1861752