Industry Specifics and Consumers’ Reactions to Business Crises
Different scientific studies provide many valuable recommendations how to manage crises in order to lessen their negative effect on relations with consumers. But the question whether the same business crises management rules can be applied for different industries, or they must be adapted depending...
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| Format: | Article |
| Language: | English |
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Sciendo
2018-02-01
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| Series: | Economics and Business |
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| Online Access: | https://doi.org/10.1515/eb-2018-0001 |