Incorporating Social Media in Public Relations: A Synthesis of Social Media-Related Public Relations Research
The development of social media has drawn growing attention from public relations scholars. The current study examined the status, critical issues, and needed directions of social media-related public relations research through a critical review and synthesis of the research topics, theoretical a...
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| Format: | Article |
| Language: | English |
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Insitute for Public Relations
2015-09-01
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| Series: | Public Relations Journal |
| Online Access: | https://prjournal.instituteforpr.org/wp-content/uploads/2015v09n03Yang.pdf |