User Acceptance of Information Feed Advertising: A Hybrid Method Based on SEM and QCA
It is of great significance for enterprises’ development to effectively use mobile Internet to carry out information feed advertising. This paper aims to study the influence factors and effect of the users’ acceptance intention of information feed advertising through empirical analysis to provide re...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2020-11-01
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| Series: | Future Internet |
| Subjects: | |
| Online Access: | https://www.mdpi.com/1999-5903/12/12/209 |