DISCOURSE WORLD AS PROJECTIVE MACROREALITY IN BRITISH ADVERTISING: COGNITIVE-SEMANTIC ANALYSIS
Advertising discourse is analyzed from projectivity perspective: with regard to the construction of the global discourse meaning known as “discourse world” as mental macroreality exposed to marketing laws. Discourse world is a kind of mental space. Macroframes are its building blocks. Macroframes se...
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| Format: | Article |
| Language: | English |
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Kemerovo State University
2015-06-01
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| Series: | Вестник Кемеровского государственного университета |
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| Online Access: | https://vestnik.kemsu.ru/jour/article/view/1567 |