Revisiting Green Marketing Implementation in Halal Cosmetic Brands
The growing green consumer who selecting products that socially and environmentally ethical products, encourages cosmetics producers in Indonesia to produce more environmentally friendly product in terms of materials, ingredients, packaging, and even the strategy to promote it. As this market segmen...
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| Format: | Article |
| Language: | Indonesian |
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Universitas Negeri Surabaya
2020-07-01
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| Series: | al-Uqud: Journal of Islamic Economics |
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| Online Access: | https://journal.unesa.ac.id/index.php/jie/article/view/7708 |