Assessing a moderating effect and the global fit of a PLS model on online trading

This paper proposes a PLS Model for the study of Online Trading. Traditional investing has experienced a revolution due to the rise of e-trading services that enable investors to use Internet conduct secure trading. On the hand, model results show that there is a positive, direct and statistically s...

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Bibliographic Details
Main Author: Juan J. García-Machado
Format: Article
Language:English
Published: The Institute of Aviation 2017-12-01
Series:Marketing of Scientific and Research Organisations
Subjects:
Online Access:http://minib.pl/en/assessing-a-moderating-effect-and-the-global-fit-of-a-pls-model-online-trading/