The Path of Emergent Experience in the Consumer IoT: From Early Adoption to Radical Changes in Consumers’ Lives

Up to now, IoT device adoption is happening mainly in the niche segments of technologically sophisticated upscale consumers and technology-focused DIYers. To reach a broader range of users, marketers must do a better job of understanding and offering the inherent value of smart products. Current mar...

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Bibliographic Details
Main Authors: Hoffman Donna L., Novak Thomas P.
Format: Article
Language:English
Published: Sciendo 2018-10-01
Series:GfK Marketing Intelligence Review
Subjects:
Online Access:http://www.degruyter.com/view/j/gfkmir.2018.10.issue-2/gfkmir-2018-0012/gfkmir-2018-0012.xml?format=INT

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