The Path of Emergent Experience in the Consumer IoT: From Early Adoption to Radical Changes in Consumers’ Lives

Up to now, IoT device adoption is happening mainly in the niche segments of technologically sophisticated upscale consumers and technology-focused DIYers. To reach a broader range of users, marketers must do a better job of understanding and offering the inherent value of smart products. Current mar...

Full description

Bibliographic Details
Main Authors: Hoffman Donna L., Novak Thomas P.
Format: Article
Published: Sciendo 2018-10-01
Series:GfK Marketing Intelligence Review
Online Access:

Similar Items