Methods of approach in market research

The author of this article, an eminent Hungarian research worker, director of Hungarian Institute for Market Research in Budapest, appeared several times as the author of interesting articles in this periodical. In this contribution Dr. Szabo reviews the possibility of research of marketing phenomen...

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Bibliographic Details
Main Author: Szabo Laszlo
Format: Article
Language:English
Published: Srpsko udruženje za marketing 2003-01-01
Series:Marketing (Beograd. 1991)
Subjects:
Online Access:http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2003/0354-34710304181S.pdf