The Role of Brands in Purchasing Luxury Auto

In this article we will try to investigate the market of luxury auto and for presenting some view of marketing programs, at first review the supply and demand of auto in market of Iran. Then we will recover the taste and behavior of costumers in this segment and list the effective factors in purchas...

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Bibliographic Details
Main Authors: Majid Balali, Hashem Aghazadeh, Somayeh Ahmadi
Format: Article
Published: University of Tehran 2013-01-01
Series:‫مدیریت بازرگانی
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