Franchising as a model of efficient integration

Intensive development and internationalization of franchising as a form of business arrangement comes after the Second World War. It has emerged as a result of trade practice, and so rapidly expanded and evolved, that the economic literature speaks about 'franchising boom', 'franchisi...

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Bibliographic Details
Main Authors: Nuševa Daniela, Acin-Sigulinski Stanislava
Format: Article
Language:English
Published: University of Novi Sad - Faculty of Economics, Subotica 2014-01-01
Series:Anali Ekonomskog fakulteta u Subotici
Subjects:
Online Access:https://scindeks-clanci.ceon.rs/data/pdf/0350-2120/2014/0350-21201432153N.pdf