Franchising as a model of efficient integration
Intensive development and internationalization of franchising as a form of business arrangement comes after the Second World War. It has emerged as a result of trade practice, and so rapidly expanded and evolved, that the economic literature speaks about 'franchising boom', 'franchisi...
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
University of Novi Sad - Faculty of Economics, Subotica
2014-01-01
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Series: | Anali Ekonomskog fakulteta u Subotici |
Subjects: | |
Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0350-2120/2014/0350-21201432153N.pdf |