Scratching a Niche: How Smaller Social Media Players Such as Dribbble Reflect the Viral Phenomenon

Researchers have been studying the viral flow of information since the late 1990s, but this work has mainly focused on big sites like Twitter and Facebook. However, to comprehensively explore social phenomena such as virality requires us to look beyond the dominant networks. This study addresses thi...

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Bibliographic Details
Main Authors: Jeff Hemsley, Rebecca D. Kelly
Format: Article
Language:English
Published: SAGE Publishing 2019-11-01
Series:Social Media + Society
Online Access:https://doi.org/10.1177/2056305119890051